The Marketing, Operations and Content Tech Stack For Bloggers

The Marketing, Operations and Content Tech Stack For Bloggers


Your marketing tech stack is all the different pieces of third-party software you use to perform different tasks that help your operations or ability to connect with customers. Here are a few of the options in a variety of spaces.

Communication External and/or Internal

You most likely have a need to talk to people in a way that is more real-time and responsive than email. This may be if your company has multiple employees at your company or if there are external consumers you want to bring into your ecosystem. These third-party software clients provide a much needed venue for communication.

Slack – This is the face of professional instant messaging. It can be fun and be something that is used to build community, but it mainly functions as the internal place where one-off communications exist within an organization. They implemented ways to gather throughs on topics and organize communications that have made it a revolutionary product. If you have a need to communicate with internal, and sometimes, external partners, this is a good option.

Discord – This is the face of community instant messaging. This has all the modern-day features of a chat system, but it was built to invite lots of people from the outside. People use it like a social media platform, a place to build community and share your thoughts. Since it has all the tools, you can easily use this as your company’s internal chat system. If you have that need as well as talking to the community and lots of different external groups, Discord could be the option to satisfy those needs.

Email Marketing

Contacting your customers via email is one of the most important tools you have as a blogger. By collecting contact information of excited individuals who want to hear more from you, you are making important moves to build up your audience and distribution opportunities.

There are many third parties out there that will help you collect emails, store them, and utilize them both on the legal side with support and the creative side with templates and helpful insights.

MailChimp – A giant player in the email marketing space. MailChimp is your one stop shop to plug in a collection form into your site easily, collect emails and then send out beautiful newsletters or correspondence to them. You can do pretty much all they have to offer for free. You start to pay when your contact list gets over 1000 people.

Send in Blue – This has all the standard email marketing services but they operate differently. They charge by the overall volume that you send and not by the number of contacts. If you have tons of contacts for a newsletter or are just sending emails out to many different people, this is a strong option. This isn’t just about newsletters and marketing emails though, they can be the service you use for sending out your website emails, like the automated ones thanking someone for signing up.

Social Media Management

Posting on social media channels requires a lot of work and timing. A post here and there is all well and fine but when you are doing this as a publication, you want to put out multiple posts a day, across different platforms at specific times. There are a few key places where third-party applications can help.

The main issue is scheduling, you do not want to put all the work into putting a post together at your desired posting time, you want to do it ahead of time. The other thing is actionable insights, seeing what is working and what is not working based on more robust sources of data.

Hootsuite – One of the longest-standing big names in the game with powerful tools but not a huge price point ($99 per month). They have some analytics tools and message management, but it is all about the post-scheduling with this one. You can schedule Twitter, Facebook and Instagram all on a sleek calendar grid. You can manage one account for free but you are limited with how much time in advance you can post. Try it first and see for yourself that It is worth the upgrade.

Sprout Social – If you want all the bells and whistles while managing several different accounts, this is a cream-of-the-crop option with a price point to match ($250 per month). With that extra payment, you are getting tons of analytical information and really actionable insights in addition to the most robust scheduling you could possibly want.


Spreadsheets / Cloud Drive / Collab Docs

This is more of an FYI. You need this stuff and one major player in the game has everything you need.

Google – Free services for email (Gmail); word processing, spreadsheets and presentations (Google Docs); and cloud storage (Google Drive); all with incredibly easy collaboration across all of it. This is the basic set of tools you need to conduct any operation and Google is giving it all to you in a nice little package.

Design

Everyone will tell you that incredible writing is the key to blog success, which is true, but nearly as important and less publicized, everything needs to look pretty too. Even if you want to do the simplest of tasks in artwork or photography, you need help. There is a wide range of third-party design tools out there to fit your needs

Canva – Founded only a few years, Canva shot into the stratosphere of popularity because it has all the tools you need to compete with the big players, in a way that novices can handle and at a very low price point ($13 per month). Not only do you get all the design and layout tools you need to get the job done, but you also have a huge library of photography and other assets that you can freely use. Even if you use other tools, the included asset library alone is worth the value price.

Adobe Photoshop / Illustrator – Still the industry leader for high end design. If you are a creative professional, you most likely have the Adobe bundle which includes 10 or so industry leading products that runs about $55 per month. You have all the tools in the world but that means you do need some specialty training to wrangle these robust products.

Figma – This has quickly become the standard for UX professionals. For mocking up and showcasing the journey of a website, Figma gives you a great set of tools and interface to do it. You can get this for $0 – $45 per month, but it was just bought by Adobe so that may change.

Project Management

Project management software has become an essential tool in the modern age. These are different platforms that help you organize your tasks and guide them through a workflow. The options range from simple to robust and have a variety of price points. You tend to pay for users over 5 or for add-ons.

Jira (heavy) – Custom collaborations, automation, complex workflows, rich add-ons and deep project rosters are all marquees of Jira. Everything you could possibly want is here, but with that comes the complexity that will take some training. If you are setting up a larger organization and infrastructure, you should invest your time into this now so it can grow with you. The price is very reasonable and you get started with everything for free.

Asana (medium) – If you are looking for that middle ground, Asana is powerful yet easy enough for anyone to use. You not only have all the necessary boards that make up all the elements of project management, but you also have deep customizations, linking and tools that give you a lot more options with how to do and analyze your work.

Trello (light) – If you are just looking for a KANBAN chart that will let you throw up your tasks and move them through a journey, this will get the job done and most likely for free. It is basically a to-do list on overdrive.

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