Broken Link Building

Broken Link Building Technique

A popular way to increase SEO through link building is with the broken link building technique. Search engine optimization, or SEO, is an important part of any digital marketing plan. You need to use a number of SEO strategies if you want to rank higher in search engine results and get more people to visit your website.

Broken link building is a good strategy. This means that you look for broken links on other websites and replace them with links to your own material. In this article, we’ll talk about broken link building and how it can help your SEO.

Broken link building is a way to get more links. It entails looking for broken links on other websites and contacting the site’s owner or editor to ask that the broken link be replaced with a connection to your own material.

When a website owner deletes a page or changes the URL but doesn’t update the internal or external links that point to that page, the links become broken. When a user clicks on a broken link, they are taken to a 404 error page. This is annoying for the user and can hurt the SEO of the website.

Broken link building takes use of these broken links by finding them on other websites and offering a link to your own material as a replacement. By correcting broken links, the site owner can improve the user experience and SEO of their site, and your website gets a valuable backlink.

To use broken link building as part of your SEO strategy, you must first identify broken links on other websites. Here are several ways to do that:

You can use a number of free internet tools to discover broken links on any website. These programs crawl the website and find any links that lead to 404 error pages.

Some prominent broken link checks include Ahrefs Broken Link Checker, Dead Link Checker, and Broken Link Checker by Dr. Link Check. Just put the URL of the website into the tool, and it will give you a list of broken links that you can use to start constructing broken links.

Another technique to detect broken links is to look at the backlink profiles of your competitors. Use a tool like Ahrefs or SEMrush to find the websites that connect to your competitors, and then examine those websites for broken links.

This strategy can be especially beneficial if you know that the website has already linked to content in your topic. This makes it more likely that they will want to link to your content to replace a broken link.

Use Google Search Operators

You can also use search operators on Google to locate links that don’t work. To look for broken links on a specific website, insert a search term that is related to your specialty or business coupled with a search operator like “site:.”

If you work in the fitness business, for example, you may search for “ + fitness + broken link” to uncover fitness-related broken links on the website.

Once you’ve found broken links on other websites, it’s time to start developing broken links. Here’s what you need to do:

Create Valuable Content

Before you contact website owners to suggest a new link, you need to have something of value to offer. Make sure the information you recommend to replace the broken link is of high quality, related to the broken link, and useful to the website’s visitors.

Identify Relevant Websites

Next, figure out which websites you want to offer a new link for. Make sure the website fits your expertise or sector and that the people who visit it would be interested in what you have to say.

Reach Out to Website Owners

Once you know which sites are affected, contact the site’s owner or editor to recommend a new link. You can do this through email or social media, but be sure to personalize your message and explain why your material is a good alternative for the broken link.

Follow Up

Don’t get down on yourself if you don’t hear back immediately away. After a week or two, contact out to the website owner or editor again to notify them of the broken link and again suggest your substitute link.

Once your new link is in place, use a tool like Ahrefs or Google Search Console to keep an eye on your backlinks. This will let you track how well your efforts to fix broken links worked and make sure that the new link stays active.

Broken link building can be a very effective SEO approach, but there are a few things to remember to make sure it works:

Focus on Quality over Quantity

Instead of trying to reach out to as many websites as possible, focus on finding high-quality sites with audiences that are relevant to your business. If you have a lot of low-quality backlinks, they won’t help your SEO as much as a few high-quality ones.

Personalize Your Outreach

Make sure that each website owner or editor you reach out to gets a personalized message. Explain why your material is relevant to their website and audience, and how it is better than the broken link.

Keep Your Content Updated

Make sure that your material is always up to date and useful. If the proprietors of other websites perceive that your information is out of current or doesn’t make sense, they are less likely to use it as a substitute link.

Be Patient

Building broken links can take a lot of work, and you might not see results immediately away. Be patient and keep an eye on your backlinks over time to see how well your outreach efforts are working.


Broken link building is a key SEO approach that can help you boost your search engine rankings and get more people to visit your website. By finding broken links on other websites and recommending a link to your own information as a replacement, you can help both your website and the website’s owner or editor.

To use broken link building as part of your SEO plan successfully, make sure to focus on quality over quantity, personalize your outreach, maintain your material up to date, and be patient. Using these strategies, you can build broken links to improve your SEO and enhance your internet visibility.

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